I’m not sure if this was a metrosexual moment, but it was the first time in years I even thought about the term:
While surfing yesterday I noticed something floating in the water. A thin tube, the shape of a cigarette. I paddled over to it and picked it up. Softlips Lip Balm, SPF 20, strawberry flavor. And it belonged to one of the guys in the lineup.
He was noticeably embarrassed by my discovery, playing it off that we all should protect our lips and, hey, why not moisturize at the same time?
I laughed and called him metro.
It’s been awhile since I’ve heard that term used.
A few years ago, it was the buzz word, all over TV, all over the blogs. People were using it to describe straight men overly concerned about their appearance or who had lifestyles and interests similar to their gay counterparts.
The term was first coined by British (and gay) social commentarist Mark Simpson in 1994 in an article published in The Independent.
Metrosexual man, the single young man with a high disposable income, living or working in the city (because that’s where all the best shops are), is perhaps the most promising consumer market of the decade. In the Eighties he was only to be found inside fashion magazines such as GQ, in television advertisements for Levis jeans or in gay bars. In the Nineties, he’s everywhere and he’s going shopping.
The media quickly picked up on the newly minted term, applying it to everyone from David Beckham to Brad Pitt.
The attributes, according to AskMen:
• is a modern, usually single man in touch with himself and his feminine side
• grooms and buffs his head and body, which he drapes in fashionable clothing both at work or before hitting an evening hotspot
• has discretionary income to stay up to date with the latest hairstyles, the newest threads, and the right shaped shoes
• confuses some guys when it comes to his sexuality
• makes these same guys jealous of his success with the ladies — for many metros, to interact with women is to flirt
• impresses the women who enjoy his company with the details that make the man: his appreciation for literature, cinema, or other arts; his flair for cooking; his savoir faire in choosing the perfect wine and music; his eye for interior design; is a city boy or, if living a commute away from downtown, is still urbane, if not rightly urban; enjoys reading men’s magazines.
(For more, read Salon’s “Meet the Metrosexual.”)
But where are these metrosexuals now? Do women really dig these guys? And is anyone man enough out there to admit he’s one?